CLIENT
Linza.ua is Ukraine's largest online store for eyewear and contact lenses sales. Company works with regularly consumed products and wide optical product range.
GOALS & OBJECTIVES
Complete transformation of traditional optical product shopping format. Needed to implement subscription purchase model for regularly consumed products, add prescription upload capability and personalized recommendations. Create personal cabinet as full interaction center with personalized offers, bonus accumulation and redemption. Develop modern bright design considering numerous user scenarios. Implement integrations with payment, delivery, order pickup options and other modern services for comfortable shopping.
WORK PROCESS
Frontmen's team created innovative subscription purchase model for regularly consumed products. Developed prescription upload system with automatic analysis and personalized recommendation generation. Designed full-featured personal cabinet with purchase history, subscriptions, personalized offers and bonus program. Created modern bright design considering multiple user scenarios. Implemented complex information architecture for large product range. Integrated payment systems, delivery services and pickup points. Developed bonus accumulation and redemption system. Ensured fast operation on all devices.
RESULTS & EFFECTIVENESS
Created innovative e-commerce platform transforming traditional optics shopping format. Subscription model ensured purchase regularity and revenue predictability. Prescription upload and personalized recommendation system significantly improved user experience. Personal cabinet became client interaction center, increasing loyalty through personalization and bonus program. Bright modern design distinguished brand among competitors. Multiple integrations ensured convenience at all purchase stages. Platform allowed Linza.ua to strengthen market leader position and create new revenue sources through subscription model.
