CLIENT
UPC (Ukrainian Processing Center) is Ukraine's leading payment processing center, official partner of international payment systems. Company processes millions of transactions daily, is Raiffeisen Bank's strategic technological partner, works with European banks.
GOALS & OBJECTIVES
Corporate website update according to modern fintech industry standards ensuring informativeness and interaction simplicity. Needed to ensure clear presentation of complex payment products and services, create separate scenarios for banks, business, partners and technical specialists. Critically important was information architecture update for navigation simplification, creating modern UX reflecting brand technologicality, supporting multiple languages and correct operation with large content volumes. Site should ensure operation stability and fast loading even on old devices, meet security and inclusivity requirements, considering UPC products' importance for country's financial system.
WORK PROCESS
Frontmen's team completely updated information architecture, creating clear scenario separation for banks, business clients, partners and developers. Simplified navigation for quick information access by different audiences. Developed modern UX reflecting UPC brand technologicality and reliability. Created structured presentation of complex payment products and services in understandable language. Implemented multilingualism for correct European partner work. Integrated large technical documentation volume management system. Developed fast and stable interface adapted for B2B audiences. Ensured performance optimization for fast loading even on old devices. Implemented high security standards according to financial industry requirements. Created convenient content administration system for quick information updates.
RESULTS & EFFECTIVENESS
New corporate website became company's modern information center. Inquiry conversion from banks and business clients increased through clear structure and understandable product presentation. Partner information search time decreased through updated architecture and simplified navigation. Technical specialists received convenient documentation work place. UPC positioning as payment market technological leader improved. Ensured stable operation under high loads. Content administration simplified and information updates accelerated. Website helps UPC interact more effectively with partners and ensures strong company digital presence in market where accuracy and technologicality are key trust factors.
