CLIENT
Winetime is one of Ukraine's largest wine store networks with 35 gastromarkets. Company combines online platform and extensive retail infrastructure with 8000+ products.
GOALS & OBJECTIVES
Creating modern, fast and technologically flexible online store ensuring exceptional user experience and supporting company's Omnichannel model. Needed to design clear architecture for wide catalog: wines, whiskey, gin, rum, craft beverages, delicacies. Interface should follow "Inspire & Purchase" principle - context and advice before purchase. Key elements were smart filters, personalized recommendations, SEO-optimized catalog, detailed cards with tasting notes, loyalty program and store inventory integration, Pick Up / Reserve system. Critical was adaptivity for impulse purchases.
WORK PROCESS
Frontmen's team designed information architecture for 8000+ item catalog following "Inspire & Purchase" principle. Created smart filters by country, grape variety, aging, strength, region. Developed personalized recommendation system based on behavior. Implemented SEO-optimized catalog with automatic page structuring. Created detailed product cards with tasting notes, food pairings and ratings. Integrated loyalty program and real inventory from 35 stores. Developed Pick Up / Reserve system for specific store booking. Implemented hybrid architecture with performant frontend and flexible backend. Ensured fast operation on all devices.
RESULTS & EFFECTIVENESS
Winetime received e-commerce platform combining functionality, aesthetics and high efficiency. "Inspire & Purchase" principle ensures unique user experience with context before purchase. Smart filters and personalized recommendations improve product discovery. SEO optimization ensures stable organic traffic. Detailed cards with tasting notes increase brand expertise. Loyalty program and inventory integration creates Omnichannel experience. Pick Up / Reserve system unites online and offline. Site became brand's digital ecosystem center, strengthening sales in all channels. Adaptivity ensures impulse purchases from mobile devices.
