PARTNERS OF LAW FIRM AEQUO APPEALED TO US WITH THE TASKS OF RESTAILING THE LOGOTE, CREATION OF THE FIRM STYLE AND THE SITE.

PROCESSED WORK

Since AEQUO is the legal firm of the future (rather than the past or the present), professing a progressive and innovative approach to solve legal problems, it was decided to move away from the traditional antiqued serif font and use the modern grotesque font, which will be definitely recognizable and will not lost on background of conservative logos of competitors.

Logo

NEW AIDENTICS IN LIFE
FIRM PATTERN AND ENVELOPES
PRESENTATION
BRANDBOOK

For lawyers an important element of communication is business documentation. Guidelines for applying the logo to branded media are described in details in the brand book.

We understand the strategic importance of positioning the firm and the relevance of the form to the content. With this aim, during strategic sessions whole AEQUO team, together with partners from FRONTMEN joined the understanding and development of mission, vision and company values, which are reflected in the visual part of the brand.

Anna Babich
AEQUO Partner


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